We can promote search results based on specific search phrase entered by end-users in SharePoint 2013. The promoted results will appear on the top of the search results. As best bets/visual best bets are replaced with "Query Rules" in SharePoint 2013, this is a powerful way to promote search results within SharePoint 2013 to brought forward specific results to the users.
Scenario: Say, We've a dedicated site for HR Policies with all Human Resources related content and want to bring this site on top of Search results when user types search query as "HR Policies" or "HR Policy".
How to Add Promoted Search Results in SharePoint 2013 (AKA - Best Bets):
Assuming Search Service Application is configured up and running, Navigate to SharePoint 2013 Central Administration Site:
- Central Administration >> Application Management >> Manage Service Applications
- Click on the "Search Service Application" link, Which takes you to Search Administration page.
- Click on "Query Rules" link from left navigation.
- SharePoint 2013 Query Rules section seems bit confusing at the first look.
- Select a Result Source as "Local SharePoint Results" and Click on "New Query Rule" link.
- Give a Rule Name. Say, "HR Policies". Under Query conditions select "Query Matches Keyword Exactly" and enter Phrases as "HR Policies; HR Policy". Under "Actions" section, click on "Add Promoted Results" Link.
- Provide promoted result specifications, such as Result Title, URL, Description. Click on Save" button once done. Promoted results also can point to any document, list/librariy item as well.
- Optionally, You can enable Publishing based on dates (When should the rule be active?)
- Click the "Save" button in the promoted results page and in the Query Rules Page.
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