Audience Targeting Missing in SharePoint 2010?

Audience Targeting feature in SharePoint 2010 targets content (pages, Web Parts, documents, list items and content) to audiences. Audiences may consists of SharePoint Groups, Security groups, distribution-lists or Global Audience groups which are compiled in Central Administration.

Audience targeting missing in SharePoint 2010?
Audience Targeting will not be enabled on lists & libraries by default! You must turn it ON by going to List Settings >> Audience Targeting Settings >> Enable audience targeting to turn audience targeting ON in SharePoint 2010.

sharepoint 2010 audience targeting

SharePoint 2010 audience targeting links not available?  
Audience targeting option missing in web part advance properties? Couldn’t find Audience targeting in Top Navigation and Quick Launch Menus?

Here are the reasons & solutions for SharePoint 2010 audience targeting missing:

1. Enable audience targeting in SharePoint 2010 Site Collection
Go to Site Actions >> Site Setting >> Click on “Site collection navigation” >> under Site Collection Administration >> Make sure “Enable Audience targeting” is checked.

Audience Targeting Missing in SharePoint 2010
2. Audience Targeting feature is depending on the SharePoint Publishing feature.

Go to Site Settings >> Site collection features >> SharePoint Server Publishing Infrastructure” Activate publishing feature on your site collection.

3. For Audience Targeting, We need “User Profile Service Application”! So make sure the user profile service application is provisioned and running. Check the status of “User Profile Service” and “User Profile Synchronization Service” . Verify the UPSA is associated with your Web Application, by going to:

  • Central Administration >> Application Management 
  • Manage Web Applications >> Highlight Your Web Application 
  • Service Connections >> Make sure User Profile Service Application is checked.

Restart IIS!

This fixes the SharePoint 2010 web part audience targeting missing issue.

BTW, Global Audience groups compiled in Central Administration from Individual users, Distribution List members, or based on the User’s Active Directory Properties (such as Skills, Location, Department, etc).

sharepoint 2010 audience targeting central admin

In MOSS 2007, I had the similar issues long back, where the cause was: Shared Service Provider isn’t created or associated with the particular web application.

Salaudeen Rajack

Salaudeen Rajack - SharePoint Expert with Two decades of SharePoint Experience. Love to Share my knowledge and experience with the SharePoint community, through real-time articles!

One thought on “Audience Targeting Missing in SharePoint 2010?

  • HELLO.
    My name Eidizadeh
    I have a problem. I work in an organization that uses SharePoint 2010. I created several intranet portals. We have two servers, the main server and the backup server, but the problem is that when the backup server goes out of service, the target audience jumps from all the portals, please. Please help me so that this problem does not occur. This problem always occurs when the server goes out. Thank you. Also, my English is not good and I translated it with Google Translate. I speak Farsi. Thank you for your help.
    Please reply and email me.


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