SharePoint Online: How to Change Site Logo using PowerShell?

Changing logo is a common requirement when it comes to branding SharePoint online sites.

How to change Logo in SharePoint Online:
Changing logo in SharePoint online is a matter of few clicks. To add logo to SharePoint online, follow these steps

Login as a site Administrator to your SharePoint Online site. Click on Settings gear >> Select Site Settings >> On Site settings page, Click on "Title, description, and logo" link.
That takes you to a page where you can set Logo for the site. You can use either a logo from your computer, or any existing logo from your SharePoint site (Even any existing image from the Internet too).
Click on "From Computer" link >> Browse and upload your logo file. Once you upload, the logo file gets saved into "Site Assets" Library of the site.

SharePoint Online PowerShell to Change Logo:
Changing logo from web UI is fairly simple, isn't it? Well, what if you have a site collection with hundreds of sub-sites and sub-sub-sites? What if a different versions of your company logo used by different sites and you want to make them consistent? PowerShell is the answer! Lets use PowerShell script to change site logo in SharePoint online.

#Add PowerShell Module for SharePoint Online
Import-Module Microsoft.Online.SharePoint.Powershell -DisableNameChecking

##Configuration variables
$SiteUrl = "https://crescent.sharepoint.com/"
$LogoURL="/SiteAssets/Logo.png" #Existing file

Try {
    #Get Credentials to connect
    $Cred = Get-Credential
    $Credentials = New-Object Microsoft.SharePoint.Client.SharePointOnlineCredentials($Cred.Username, $Cred.Password)

    #Setup the context
    $Ctx = New-Object Microsoft.SharePoint.Client.ClientContext($SiteUrl)
    $Ctx.Credentials = $Credentials
    $Web = $Ctx.Web

    #Change Logo
    $Web.SiteLogoUrl = $LogoURL
    $Web.Update()
    $Ctx.ExecuteQuery()

    Write-host "Logo Updated Successfully!" -ForegroundColor Green
}
Catch {
    write-host -f Red "Error updating Logo!" $_.Exception.Message
}

Please note, the file URL at LogoURL must be an existing file in SharePoint online site. So, upload the logo to root of your site collection first.

PowerShell to Change the site logo for a site collection and its sub sites:
Lets change logo for all sites within a SharePoint online site collection.

#Add PowerShell Module for SharePoint Online
Import-Module Microsoft.Online.SharePoint.Powershell -DisableNameChecking

##Configuration variables
$SiteUrl = "https://crescent.sharepoint.com/Sites/Sales"
$LogoURL="/SiteAssets/Logo.png"

Try {
    #Get Credentials to connect
    $Cred = Get-Credential
    $Credentials = New-Object Microsoft.SharePoint.Client.SharePointOnlineCredentials($Cred.Username, $Cred.Password)

    #Setup the context
    $Ctx = New-Object Microsoft.SharePoint.Client.ClientContext($SiteUrl)
    $Ctx.Credentials = $Credentials

    #Get the Root web
    $Web = $Ctx.Web
    $Ctx.Load($Web)
    $Ctx.ExecuteQuery()

    #Function to change Logo for the given web
    Function Update-Logo($Web)
    {
        #Update Logo
        $Web.SiteLogoUrl = $LogoURL
        $Web.Update()
        $Ctx.ExecuteQuery()
        Write-host "Updated Logo for Web:" $Web.URL

        #Process each subsite in the site
        $Subsites = $Web.Webs
        $Ctx.Load($Subsites)
        $Ctx.ExecuteQuery()        
        Foreach ($SubSite in $Subsites)
        {
            #Call the function Recursively
            Update-Logo($Subsite)
        }
    }
    
    #Call the function to change logo of the web
    Update-Logo($Web)
}
Catch {
    write-host -f Red "Error updating Logo!" $_.Exception.Message
}

PnP PowerShell to Change Logo for All Sites in a SharePoint Online Site Collection
Here is the PnP PowerShell to change site logo in SharePoint Online.

#Function to set Logo of a web
Function Set-SPOSiteLogo([Microsoft.SharePoint.Client.Web]$Web, [String]$LogoURL)
{
    Try {
        Write-host "Updating Logo on site: " $Web.URL

        #Set Logo
        Set-PnpWeb -Web $Web -SiteLogoUrl $LogoURL

        #Get All Subwebs
        $SubWebs = Get-PnPSubWebs -web $Web
        Foreach ($web in $SubWebs)
        {
            Set-SPOSiteLogo -Web $Web -LogoURL $LogoURL
        }
    }
    catch {
        write-host "Error: $($_.Exception.Message)" -foregroundcolor Red
    }
}

#Config Variables
$SiteURL = "https://crescenttech.sharepoint.com"
$LogoURL= "https://crescenttech.sharepoint.com/Images/logo.png"
 
#Get Credentials to connect
$Cred = Get-Credential
 
#Connect to PNP Online
Connect-PnPOnline -Url $SiteURL -Credentials $Cred

#Get the Root Web
$Web = Get-PnPWeb

#Call the function to set site logo
Set-SPOSiteLogo -Web $Web -LogoURL $LogoURL

In case, you want to upload a Logo image to asset library first, use:

#Location Variable for Logo
$LogoPath    = "C:\Documents\crescent-logo.png"

#Ensure "Site Assets" library 
New-PnPList -Title "Site Assets" -Template DocumentLibrary  -Url "SiteAssets" -ErrorAction SilentlyContinue

#Upload Logo File
Add-PnPFile -Path $LogoPath -Folder SiteAssets -ErrorAction Stop